PROJECT
 EA FC PRO
WORLD CHAMPIONSHIP 24

EA SPORTS 
DESIGNSTUDIO NYC













Project

Client: EA
Brand: EAFC
Agency: DesignStudio NYC

Team
Creative Director: Eric Ng
Senior Designer: Luke Winn
Senior Designer: Ryan Su
Midweight Designer: Remi Sorbet
Strategy: Yulim Heo
Motion: Vitor Cervi
3D: Haydon Shields
Project Manager: Rachel Honigman

With the rebrand to EA SPORTS FC, the tournament has streamlined its focus, shifting towards a more prestigious format: crowning the single best player in the world. This change elevated the stakes and demanded a fresh approach to the brand identity system—one that celebrated individual excellence, mastery, and the singular nature of being the ultimate champion in the game.

Our task was to create a brand identity that not only reflected the new focus on individual talent but also elevated the tournament into something grander. With this new structure in mind, the identity system revolved around celebrating the ultimate individual player. We needed to craft a brand that exuded grandeur and history, signifying the importance of being crowned the best FC player in the world.

To this end, we developed a visual identity that was a clear extension of the EA SPORTS FC Pro brand. We retained the iconic triangle symbol at the heart of every execution, while leveling up the system to differentiate it from past tournaments, such as the previous EA SPORTS Pro Open. The key was to ensure the identity worked seamlessly across both digital and physical formats, from broadcast graphics to the design of the trophy itself.