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WORK OF LUKE WINN

CURRENTLY: DESIGNSTUDIO NYC ︎
EMAIL: HEY@WINNLUKE.COM
INSTAGRAM: WINN_LUKE ︎︎︎

RESUME ︎︎︎






PROJECT //
DESIGNSTUDIO NYC

League of
Legends: Wild Rift

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BRAND IDENTITY / BRAND LOCALIZATION / BROADCAST TOOLKIT / LOGO DESIGN




WIP //

Underground (WIP)

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BRAND IDENTITY 





PROJECT //
PREMIER LEAGUE





IN-HOUSE DESIGNER / EDITORIAL / CAMPAIGNS / PARTNERSHIPS / SOCIAL / BRAND DESIGN 



PROJECT //
DESIGNSTUDIO NYC





BRAND IDENTITY / BRAND ARCHITECTURE / NAMING




WIP //
DESIGNSTUDIO NYC



L / C / S (Unreleased)




BRAND IDENTITY / BROADCAST




PROJECT //
PERSONAL





GRAPHIC DESIGN / ILLUSTRATION / MOTION / PERSONAL 



PROJECT //
PERSONAL





GRAPHIC DESIGN / ILLUSTRATION







Clients include:

Premier League
Riot Games WILD RIFT
Riot Games LCS
Alludo (FKA Corel)
England Football Association (FA)
World Rugby
Wundr
RHO Banking
Ab InBev (Budweiser)
Amazon Sport
Brighton & Hove Albion FC
Barçelona FC
Fake Turins



Mentoring includes:

Mindot Mentoring @ DesignStudio
Arena Mentoring Scheme








PROJECT //

Alludo Rebrand — (FKA Corel)




DESIGNSTUDIO NYC
COREL / ALLUDO ︎

BRAND IDENTITY / BRAND ARCHITECTURE 

BRAND NEW ︎︎︎
MUSE AWARDS GOLD ︎︎︎


Having acquired a number of its brands, Corel’s architecture was disparate and confusing and it was doing little to communicate its exciting vision of the future of work.

Created a brand that would unified their portfolio of products under a new architecture, name, story and brand identity that was emblematic of what it means to work, create, ideate and share information anywhere, any time, on any device.


The new Alludo brand launched at the end of 2022 with a feature on the Nasdaq billboard in Times Square. It received 5 Muse awards and 4 NYX Awards for the rebranding campaign.









For decades, Corel and its offering have been centered around the technicality and performance of its products.

It was clear to us at DesignStudio that it was time for Corel to change perspective and focus on people and new ways of working.


This is how Corel would continue to thrive as a business and company, empowering people to work wherever and whenever they want. The new brand is built around the idea that Alludo’s software liberates companies from everyday constraints to reimagine where, when, and how we work, giving people the space to work and time for ideas.







We created a boundless visual world, where we break down convention and turn boundaries into boundlessness. Blurring the constraints of the working world, removing the heaviness of old structures. We use white space to give a sense of lightness in contrast to rich and surreal collages where people are at the center of the brand. 

We’ve developed a suite of dynamic graphics that represent different working modes – focus vs collaboration and graphic containers inspired by their core products. The color approach is based on the time of the day, mirroring working patterns: Morning person, day getter, night owl.











We blend the grounded with the aspirational while blurring the boundaries between. Where every day people can be enabled to work without bounds, any time anywhere. As such, people appear front and center in our collateral, against the backdrop of surreal landscapes, illuminated by the hues of different times of day.








The Alludo symbol’s unique silhouette curves forward, off the beaten path, towards a boundless reality. The wordmark is tailored to match, with curving inktraps that echo the symbol.














There are times when we like to work alone and times when we work with others. To depict this, we have two different types of work mode shape: focus and collaborate.

They start at a base level, where a single focus mode shape represents any individual working by themselves. They duplicate and form evolved silhouettes as more people are pictured collaborating.
















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