Project

Client: Premier League
Departments: Editorial, Digital, Partnerships
www.premierleague.com

Worked in-house at the Premier League, entrusted with rolling out a new brand identity across every touchpoint. I translated guidelines into real-world applications, created extensible toolkits and became the central source of editorial, UI and social content. My work spanned live-match graphics, event signage and digital UI kits. I also partnered with Nike and EA Sports on campaigns and helped extend the brand for a US-focused rollout.