CURRENTLY: DESIGNSTUDIO NYC ︎
EMAIL: HEY@WINNLUKE.COM
INSTAGRAM: WINN_LUKE ︎︎︎
RESUME ︎︎︎
PROJECT //
DESIGNSTUDIO NYC
unselectable="on"> BRAND IDENTITY / BRAND LOCALIZATION / BROADCAST TOOLKIT / LOGO DESIGN
PROJECT //
Underground
unselectable="on">
BRAND IDENTITY
PROJECT //
PREMIER LEAGUE
IN-HOUSE DESIGNER / EDITORIAL / CAMPAIGNS / PARTNERSHIPS / SOCIAL / BRAND DESIGN
PROJECT //
DESIGNSTUDIO NYC
BRAND IDENTITY / BRAND ARCHITECTURE / NAMING
PROJECT //
DESIGNSTUDIO NYC
L / C / S
BRAND IDENTITY / BROADCAST
PROJECT //
PERSONAL
GRAPHIC DESIGN / ILLUSTRATION / MOTION / PERSONAL
PROJECT //
PERSONAL
GRAPHIC DESIGN / ILLUSTRATION
PROJECT //
FREELANCE
unselectable="on"> BRAND LOGO
Clients include:
Premier League
Riot Games WILD RIFT
Riot Games LCS
Alludo (FKA Corel)
England Football Association (FA)
World Rugby
Wundr
RHO Banking
Ab InBev (Budweiser)
Amazon
Brighton & Hove Albion FC
Barçelona FC
Fake Turins Band
Mentoring includes:
Mindot Mentoring @ DesignStudio
Arena Mentoring Scheme
Premier League
Riot Games WILD RIFT
Riot Games LCS
Alludo (FKA Corel)
England Football Association (FA)
World Rugby
Wundr
RHO Banking
Ab InBev (Budweiser)
Amazon
Brighton & Hove Albion FC
Barçelona FC
Fake Turins Band
Mentoring includes:
Mindot Mentoring @ DesignStudio
Arena Mentoring Scheme
The Simpsons
Collective
PERSONAL
SIMPSONS COLLECTIVE ︎
GRAPHIC DESIGN / ILLUSTRATION / COPYWRITING
SIMPSONS COLLECTIVE ︎
GRAPHIC DESIGN / ILLUSTRATION / COPYWRITING
NOTABLE INSPO
︎ @scenic_simpsons
︎ @lynchiansimpsons
︎ @secondbestpetshop
︎ Simpsons Archive
︎ SimpsonsWiki
︎ SimpsonsArchive
︎ @lynchiansimpsons
︎ @secondbestpetshop
︎ Simpsons Archive
︎ SimpsonsWiki
︎ SimpsonsArchive
A dedication to the brands of the show the simpsons and their real life inspiration.
A cartoon that can seamlessly weave in multi-layered satirical comedy whilst slipping in crushing realizations about modern day family life.
A cartoon that can seamlessly weave in multi-layered satirical comedy whilst slipping in crushing realizations about modern day family life.
Characters that are over-exaggerated versions of day-to-day personalities you may encounter on the street that appear for swift one-liners or episode length back-story constructing stories.
Krusty Burger.
“All proceeds to go to Krusty Burglar’s family”*
(RIP 1920-1995).
“Clown Run Burger Joint”
The idea for the redesign posed the question — What would the “Krusty Burger” brand look like if “Krusty The Clown” was faced with crippling—debt through torrid relationships with illegitimate businessmen, the bankruptcy from paying a lawsuit after his company mascot “The Hamburglar” was beaten in the parking lot then forced to quote - “sell out” - his infamous burger joint? What would happen if he was still on the board of directors, trying his hardest to keep his signature “tainted”, "crooked" and “unprofessional” touch on the product but with a corporate overtone?
The idea for the redesign posed the question — What would the “Krusty Burger” brand look like if “Krusty The Clown” was faced with crippling—debt through torrid relationships with illegitimate businessmen, the bankruptcy from paying a lawsuit after his company mascot “The Hamburglar” was beaten in the parking lot then forced to quote - “sell out” - his infamous burger joint? What would happen if he was still on the board of directors, trying his hardest to keep his signature “tainted”, "crooked" and “unprofessional” touch on the product but with a corporate overtone?
Design wise playing on a mix of a harsh, viscous, digital vibe as if it was a real corporation in charge with some slight hints to 60's burger joints where the rough and friendly type mixes subtly but ultimately it's weighed out by the awful, counterproductive messaging. Citing moments from the show, as Krusty Burger failed to properly sponsor the 1984 Soviet Olympics and playing on the obnoxious characters involved allowed me to create a whole idea from this.
*The Family of Krusty Burglar Co.
Lionel Hutz Law Firm,
AKA Miguel Sanchez, AKA DR. Nguyen VAN Phuoc
“Crooked Law Firm / Shoe Repair”
I Can't Believe It's A Law Firm or Lionel Hutz Attorney Also Expert Shoe Repair is a shop space at Springfield Mall owned by Lionel Hutz and is the HQ for his practice of law.
Lionel Hutz: Well, he's had it in for me ever since I kinda ran over his dog. Marge: You did? Lionel Hutz: Well, replace the word "kinda" with the word "repeatedly," and the word "dog" with "son."
I Can't Believe It's A Law Firm or Lionel Hutz Attorney Also Expert Shoe Repair is a shop space at Springfield Mall owned by Lionel Hutz and is the HQ for his practice of law.
Lionel Hutz: Well, he's had it in for me ever since I kinda ran over his dog. Marge: You did? Lionel Hutz: Well, replace the word "kinda" with the word "repeatedly," and the word "dog" with "son."
︎︎︎ Smoking Monkeys Handed Out Upon Arrival
︎︎︎ Watches Matlock every Evening (Sound not on)
︎︎︎ Sells Birdcages.
︎︎︎ This isn’t the YMCA?
︎︎︎ RIP Phil Hartman.
︎︎︎ No, money down!
BUZZ COLA
*Contains 2x SUGAR & — 2x CAFFEINE°
1-888-555-0109*
Buzz Cola is a brand of cola, and an officially licensed product of Twentieth Century Fox. Its slogan is "twice the sugar, twice the caffeine". There are several different varieties available around Springfield, including Crystal Buzz Cola, Diet Buzz Cola, Cherry Buzz Cola, Buzz Cola Vanilla, Caffeine-Free Buzz Cola, Buzz Cola with Lemon and Buzz 2XUB.
The slogan is a parody of the former Jolt Cola slogan "all the sugar and twice the caffeine". A prior slogan used was "There's a little boogie in every bottle (can)".
The slogan is a parody of the former Jolt Cola slogan "all the sugar and twice the caffeine". A prior slogan used was "There's a little boogie in every bottle (can)".
︎︎︎ Carbonated Drink
︎︎︎ Not Poisonous
︎︎︎ Get Energized without the cramps.
︎︎︎ Soft(?) Drink
︎︎︎ 24 pack costs $12.99.
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